It may be a marketing cliché but the Axiss Putter truly is a product founded and launched on innovation

This unprecedented putter, when put into the hands of the best of golfers, has them a little puzzled then shortly afterward, enthralled

The Axiss Putter, you see, bares little resemblance to the common putters used on the greens of Carnoustie, but it was created in the same spirit.

The Axiss Putter features a reverse angled head that brings the head of the putter back toward the golfer and directly in line with the shaft. By changing the traditional design, this simple configuration allows the golfer to align the hole with ease, “centre over top of the ball” more accurately, all the while creating a natural “straight-through” swing.